#ADWORDS EDITOR VIDEO CAMPAIGNS PLUS#
Then click the big blue plus button and select the campaign or ad group in which you want to make these changes.
#ADWORDS EDITOR VIDEO CAMPAIGNS HOW TO#
How to Change Flexible Reach in the Google Ads UIįirst go to the targeting section in which you’d like to change the flexible reach setting audiences, topics, or placements.
We often apply demographics as observational so we can see which age group or gender is the most responsive to advertising. This is good for tracking details like demographics data or audience segments within campaigns, without isolating targeting to just those segments. If it were set to targeting, you’d only show ads to users within this audience. For example, if you have an audience overlayed on a search campaign and simply want to see how users in this audience perform, segmented from the rest of the audience, you’d want to have your flexible reach set to ‘observation’. When your flexible reach setting is set to ‘observation’ this means that Google will observe and report performance about users who meet these requirements. What is Observation and When Should You Use It If you do not have the setting set to ‘targeting’ your ads will show on the entire GDN, which would not be optimal and cause for some wasted spend. That way your ads will ONLY show on the placements you’ve added. For example, if you want to have a display campaign only targeting certain placements you must have the flexible reach for placements setting set to ‘targeting’. When your flexible reach settings are set to ‘Targeting’ this means that you will only show your ads to users who meet these requirements. What is Targeting and When Should You Use It
Google will use the most granular setting so if you have different settings for campaign and ad group, google will use the ad group setting.įlexible reach has two options: Targeting and Observation. These settings can all be set to targeting or observation at the ad group level, while audiences can be set at either the campaign or ad group level. What is Flexible Reach?įlexible reach is a setting within Google Ads that allows you to either target or observe the performance of specific topics, placements, audiences, genders, ages, parental statuses, or household incomes. In this blog I’ll go over what it is, when to use observation versus targeting, and how to change these settings in both the UI and Google Adwords Editor. The flexible reach setting can be a confusing.
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